Match the designer to the deliverable
Brand identity, editorial layout, packaging and social graphics need different experience. Look for complete projects similar to the work you need. A strong illustration portfolio can be valuable, but it does not automatically demonstrate production-ready packaging or a reusable presentation system.
- Brand identity: logo variants, colour and type guidance, and usage examples.
- Marketing assets: named formats, dimensions and the number of variations.
- Presentations: slide templates, chart styles and editable layouts.
- Print: final dimensions, supplier specifications and agreed production files.
Give creative direction without designing the answer
Explain the audience, message and business context. Share the words and images that must appear, existing brand rules and examples with a short explanation of what you like. “Make it modern” leaves too much to interpretation; “make the headline easy to scan on a small phone screen” describes a useful constraint.
Ask how the portfolio work was made
Ask the designer to walk through one relevant project: the brief, options considered, feedback and final deliverables. Confirm whether they created the identity, adapted an existing system or worked as part of a team. Where client results are mentioned, ask what was actually measured rather than assuming the design caused every improvement.
- What would you need from us before the first concept?
- How many creative directions and revision rounds are included?
- How do you prepare files for our intended channels?
- Which work depends on licensed fonts, stock assets or third-party tools?
Agree files, revisions and future use
List the editable source formats and exports you need before work begins. A flattened image may be enough for one advert but inconvenient for a template your team will reuse. Ask which assets require separate licences and document the agreed usage permissions. For print, let the printer confirm technical requirements before final export. Keep one feedback owner so conflicting comments do not turn into extra rounds.
Common questions
What should I send a freelance graphic designer?
Send the purpose, audience, exact deliverables, existing brand assets, final copy, dimensions, deadline and budget range. Clearly mark anything that is still awaiting approval.
Will I receive editable files?
Only if that is part of the agreed scope. Specify the software format, exports and any fonts or assets needed to edit the work before accepting the quote.
Is the SkillLinkup waitlist a design order?
No. It registers your interest in the launch. You can add graphic design as your interest without committing to a project.